Smiti is a digital analytics leader at Amway with a career spanning public health, business intelligence, and data-driven strategy. She has evolved from her early work in environmental technology into leading global digital and customer experience analytics initiatives, where she builds and mentors high-performing teams. Smiti currently leads end-to-end digital analytics, turning omnichannel data into actionable business insights. She is passionate about continuous improvement, environmental sustainability, and advocating for women through education and meaningful career opportunities.
She has lived in Michigan for nearly two decades with her husband and two children, both students at the University of Michigan.